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Branding & Web Design: Wee Jock's

Wee Jock's is a brand for the niche grooming of West Highland Terriers in Cornwall. The brand makes use of the famous dog from TV show 'Hamish Macbeth' in the 90's as the mascot.

 JOCK'S  WEE

Wee Jock's Westie Grooming

Wee Jock's is a brand for the niche grooming of West Highland Terriers in Cornwall. The brand makes use of the famous dog from TV show 'Hamish Macbeth' in the 90's as the mascot.

Making heavy use of the Scottish heritage of West Highland Terriers, we create our own tartan (rather than the original clan's which was way too chaotic for a brand) and a fabric logotype, we showed the detail and intricacies of the grooming.

The site was to be dynamic and responsive, making use of CSS layers to create overlapping patterns.

Each page was designed to be a suitable for print as it was for web.

It would also fully embrace its heritage in the form of story telling, to and depth and showcase the complex understanding of the animal that formed the brand's niche.

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